01.22 Project Maybach – Mercedes-Benz
In 2020 we successfully brought together Virgil Abloh and Mercedes-Benz to create a one-off re-working of the Mercedes G-Class, Project Geländewagen, but the new project, for Mercedes-Benz’s luxury Maybach division, is an entirely new design. Again a collaboration with Mercedes-Benz chief design officer Gorden Wagener, and celebrating the 100th anniversary of the Maybach brand, the new show car is essentially a two-seat, off-road electric coupé, a 6m-long grand tourer with SUV ambition.
It was unveiled during Miami Art Week at the Rubell Museum, in homage to the late creative polymath, who passed away on 28 November 2021.
Photographers: Amos Fricke and Lee Wei Swee
Agency: antoni GmbH