In 2018, I had the chance to meet Virgil Abloh in Paris to talk about a possible collaboration with Mercedes-Benz. 1,5 years later the idea became reality: Project Geländewagen.



Project Geländewagen is a joint collaboration between Gorden Wagener, Mercedes Benz’ Chief Design Officer and Virgil Abloh, artistic director at Louis Vuitton, who team up to re-imagine the Mercedes-Benz’ G-Class, also called G Wagon. The partnership sees the unification of two worlds - the world of fashion and art with the automotive world.

Agency: antoni GmbH
Partner agencies: Karla Otto, Builder’s Club, SR Creativity, neulandherzer