Never stop improving is about the one thing that athletes and the C-Class have in common: they both relentlessly try to get better every day. Mid 2018, we created the global C-Class campaign launch film together with Roger Federer, the South African sprinter Akani Simbine and the German-Ghanaian rapper $erious Klein. The campaign also included a Mercedes logo shaped basketball court in Lisbon and a series of beautiful product films.

Director: WeAreFromLA
Production Company: Iconoclast​
Agency: antoni GmbH