Young parents often have to defend themselves. For leaving parties too early, for having bags under their eyes or for driving a car that makes sense. But the truth is, it’s the 21st century, and they don’t need to justify themselves to anyone. Not to their colleagues, not to their friends, not to their families. In early 2019, we brought to life the global launch film for the Mercedes-Benz B-Class. The extended version was specifically created for European cinemas. Despite a number of threatening letters, sales grew 16% in Europe and over 40% in Germany.

Director: DARYL
Production Company: Pulse Films
Agency: antoni GmbH