01.21 Pieces – Mercedes-Benz
Pieces is a collaborative documentary project with Mercedes-Benz and Alicia Keys exploring Alicia's life values and beliefs. The film is part of our global S-Class campaign "Care for what matters" and features unseen video material from Alicia's early years in Hell’s Kitchen, New York in the '80s and '90s, moments of which inspired Alicia's latest song 'Love Looks Better'.
Director: Abteen Bagheri
Production Company: ANORAK / Somesuch
Agency: antoni GmbH